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Personalization Mechanics: Targeted Content For Web Teams of All Sizes, by John Berndt
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Want your website or app visitors to feel special, as if the experience was designed just for them? If you want your digital product to survive, the answer is yes!
Personalization is perhaps the most powerful technique available in Web development and digital marketing that allows businesses and their Web teams to drive conversions, solve logistical problems, improve usability, and create lifetime relationships with visitors. For many years, Web teams have battled to get the information—and the perspectives—necessary to build serious personalization programs. Now, the latest content management systems and optimization platforms make it possible for even non-technical staff to profile visitors and provide personalized content and experiences.
Drawing on interviews, product evaluations, and real-world experience, “Personalization Mechanics: Targeted Content for Web Teams of All Sizes.” by John Berndt, is the first e-book to comprehensively tackle the complex subject of digital personalization from different viewpoints: from the Web team implementing it to a business owner who wants to understand it to the Web optimization experts who want to up their game.
After reading Personalization Mechanics, you should be able to:
•Strategize and plan your personalization programs: ramp up
•Understand how personalization changes the business case for the Web
•Undertake the key steps to implementing personalization
•Identify who should own personalization
•Staff for a growing practice
•Profile and segment visitors
•Manage multiple personalization efforts in harmony
•Use frameworks that ensure success
•Evaluate platforms that support personalization based on their key differences
This e-book is a must for any Web team interested in personalization and others such as digital strategists, business owners, UX professionals, marketing managers, user researchers, and content strategists.
John Berndt Bio:
John Berndt is the CEO of TBG (The Berndt Group), a premier 25-year-old national digital agency. TBG specializes in large website development, forward-thinking Web strategies, superb user experience, content management best practices, and targeted personalization. John has personally been involved in more than 300 significant Web projects, often involving the evaluation of technology platforms, and has been a valued advisor to such renowned clients as Stanley Black and Decker, Valspar, Penn Medicine, Johns Hopkins, Medicare, M&T Bank, The National Aquarium, and many others. John has written on a wide range of Web, cultural, and philosophical topics.
www.berndtgroup.net
@rjohnberndt
@berndtgroup
- Sales Rank: #702067 in eBooks
- Published on: 2015-03-11
- Released on: 2015-03-11
- Format: Kindle eBook
Most helpful customer reviews
4 of 4 people found the following review helpful.
Excellent read on an exciting and challenging topic.
By Dave Ingram
Personalization and Contextualization of websites is a timely and challenging subject. Website owners, business owners and analysts are all singing the praises of the future of personalized web experiences, but understanding exactly what needs to be done and then executing on that strategy can be very challenging.
John Berndt does an excellent job of outlining the challenges and many of the possible solutions. He describes the rolls and responsibilities, and well as the various approaches to running personalization within an organization. He also provides a good overview of the tools that are available to web teams to actually deliver on these experiences.
I will be personally recommending this book to colleagues and organizations that I work with who are diving head first into personalization and need a field manual on where to begin and how to be successful in this exciting field.
2 of 2 people found the following review helpful.
Five Stars
By Sarah K
Fantastic! Anticipated its release for quite some time.
0 of 0 people found the following review helpful.
Excellent overview of a complex topic
By Amanda Shiga
Digital marketing strategy is increasingly complex, and this book does an excellent job of outlining the mechanics, tools and approaches required to apply personalization effectively. Particularly helpful are the frameworks provided to craft a personalization roadmap and most importantly, how improvement can be measured.
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